Sellers Think Price - Buyers Think Value
- Price is the amount of money you would like to ask for your house.
- Value is the buyer's opinion of whether the house is worth your asking Price.
- How much money you want to realize from the sale is of no concern to buyers. They will pay your Price if it is close enough to their Value opinion.
- If your Price is higher than a buyer's Value opinion, that buyer either moves on to other properties or makes an insultingly low offer, wasting everyone's time.
- Our job is to present strong Value so you can realize the best possible selling Price.
The Importance Of Price
Current local market trends give us a price range that properties similar and comparable to yours sold for in the past few months. Looking at those closed sales, along with current active listings (your competition), we arrive at a strong asking price that will attract offers from serious buyers.
We'll discuss how initial asking price affects how long your property stays on the market before either going under contractor your listing expires without selling. Buyers today have done their research, so they already know when a property is either over-priced or under-priced.
Correctly-priced properties sell at (or very close to) full asking price, and in a reasonable period of time.